Sergei Krivoi
UX Design and Design managment
Latest projects
With detailed case studies, principles and building design processes
Service for improving brand awareness
Service for helping analyse competitor's traffic and metrics on a site.
Service for improving monitoring of published content about brand
Проект для увеличения пропускной способности кассовой зоны
Набор модулей для ведения маркетинговых кампаний в сфере FMCG
Системаприложений для финансовых компаний, работающих с физическими клиентами
Стартап в сфере fasion e-commerce по подбору одежды с помощью современных алгоритмов
New projects coming soon
These are just the most recent projects. Numerous others have become less relevant, and I can discuss them in a private chat.
About me (shortly)
I am an evangelist of design processes, product approach and design driven development.
14+ years
Since 2010 worked in product companies, design studios, advertising agencies.
25 companies
In which I have worked, served, co-operated and consulted.
100+ projects
The main ones are interfaces, mobile applications, and e-commerce.
Skills
  • 1
    Analyses
    Impressions and behaviour of user interactions with the product. Analysis of statistics and key product metrics (GA, Yandex.Metrics, BQ, Amplitude, Inspectlet, hotjar, senry).
  • 2
    Research
    Target user and empathy mapping. User and stakeholder interviews. Usability testing on users. Qualitative and quantitative research.
  • 3
    Architecture
    Study, description and improvement of information architecture. Description of business process diagrams (CJM, BPMN). Compilation of terminology bases. Improvement of search in products.
  • 4
    Designing
    User Flow Map, User & Job Stories, Scenerios. Mapping user paths. Description of scenarios of interaction with the product. Development of interface frameworks (Axure, Balsamiq, Marvel)
  • 5
    Visual design and UI
    Working out interface elements and their interaction with the user. Making a prototype for demonstrations (Sketch & Invission & Zeplin , Figma). Working with the design system.
  • 6
    Design management
    Planning and tracking goals for the team. Allocating team resources. Mentoring other team members. Competency mapping. Promoting the HR brand of the team.
C1 English level (Advanced).
Professional activity
Regularly attend professional events. I'm sharing what I've learnt on medium(RU/EN), habrahabr (RU). Presenting at ProfsoUX, UX Camp SPb, WUD, ITGM, DUMP, WIAD, Enhancement, IT Nights, DevsCamp, Merge Conf, TeamLeadConf. Co-author of the Problem Engineering method and workshop, that was held at ProfsoUX and DUMP.

This is the place to find the right speciality title for me (my small side project for fun).

In the beginning of my design adventure, I created numerous icons: thenounproject.com
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