Sergei Krivoi
Product Design Lead and Design management
Latest projects
With detailed case studies, principles and building design processes.
Just the most significant and up-to-date projects.
Just the most significant and up-to-date projects.
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Map Rank Tracker:
Designing a Local SEO ToolDesign and enhance a SaaS product for local businesses, focused on providing an intuitive tool for monitoring and improving Google Maps visibility and simplifying geospatial SEO dataCase study -
Dilemm: Mobile App for fighting decision fatigueMobile App from concept to Google Play Store, that will help to fight anxiety from a simple daily decision making.Case study -
Surround Sound: SEO visibility improvement toolThe main goal was to boost the online presence and search engine visibility of local businesses in specific search results by offering an easy-to-use analytics tool. This included turning complex SEO data into usable insights for users.Case study -
Redesign Concept:
Map Rank Tracker for iOSRedesign of a SaaS product for local businesses, focusing on an intuitive mobile experience and modern iOS design to simplify geospatial SEO data.Case study -
Traffic Analytics: competitive research toolHelps deeply analyse the competitor's traffic patterns and various metrics on a specific site to gain insightful information without any access to real Google Analytics metrics.Case study -
Brand Monitoring: tool for the online-marketerTo enhance and better facilitate the comprehensive monitoring of all published content that is related to and discusses the brand.Case study -
Android POS: Mobile cashierBy implementing strategic improvements and enhancements, we are focused on increasing the throughput capacity of the checkout area to better serve our customers and streamline the overall shopping experienceCase study (RU) -
Toolkit for offline retailSignificantly enhance and boost the overall effectiveness and impact of loyalty programs implemented within the various FMCG storesCase study (RU) -
FinTech: Product set for lendingConfiguration of product assortment: to facilitate the functioning of different divisions within a financial institution and their interactions.Case study (RU)
About me (shortly)
I am an evangelist of design processes, product approach and design driven development.
15+ years
Since 2010 worked in product companies, design studios, advertising agencies.
25 companies
In which I have worked, served, co-operated and consulted.
100+ projects
The main ones are interfaces, mobile applications, and e-commerce.
Skills
- AnalysesImpressions and behaviour of user interactions with the product. Analysis of statistics and key product metrics (GA, Yandex.Metrics, BQ, Amplitude, Inspectlet, hotjar, Session Replay tools).
- ResearchTarget user and empathy mapping. User and stakeholder interviews. Usability testing on users. Qualitative and quantitative research.
- ArchitectureStudy, description and improvement of information architecture. Description of business process diagrams (CJM, BPMN). Compilation of terminology bases. Improvement of search in products.
- PrototypingUser Flow Map, User & Job Stories, Scenarios. Mapping user paths. Description of scenarios of interaction with the product. Development of interface frameworks (Axure, Balsamiq, Marvel)
- Visual design and UIWorking out interface elements and their interaction with the user. Making a prototype for demonstrations (Sketch & Invission & Zeplin , Figma). Working with the design system.
- Design managementPlanning and tracking goals for the team. Allocating team resources. Mentoring other team members. Competency mapping. Promoting the HR brand of the team.
Design community contribution
Regularly attend professional events. I'm sharing my knowledge with medium(RU/EN) and habrahabr (RU). Speaker at design events: ProfsoUX, UX Camp SPb, World Usability Day, ITGM, DUMP, World Information Architecture Day, IT Nights, DevsCamp, Merge Conf, TeamLeadConf. Co-author of the Problem Engineering method and workshop.
In the beginning of my design adventure, I created numerous icons: thenounproject.com
Recordings of speeches (RU) In the beginning of my design adventure, I created numerous icons: thenounproject.com
My micro-projects
