Project goal
Increase presence of brands in niche SERPs
NDA
Any metrics related to users or money under NDA. They can't and won't be used in this case descriptions.
Surround Sound
Engagement improvements
Goal: encourage users to explore additional data
What was done
- 1ResearchAnalysed how users work with dashboard.
- 2WireframesCreated prototypes. Worked with a UX writer.
- 3DevelopmentChecked UI design, how it works in real life. Found bugs on a stage.
- 4Check resultAnalysed by GA how users changed interactions with the new interface. Checked metrics.
Old Dashboard. Users can only explore general data and cannot interact with it for a deep dive.
In the first iteration, we added new interactive data that allows the user to get summaries and deep dive into the data.
After the changes, we experienced an increase in engagement and decided to increase the visibility of this data and add new data. Which brought even more of the desired results.
Surround Sound
Task management
Goal: help in tracking user performance
What was done
- 1WireframesCreated prototype and tested them on users. Worked with a UX writer.
- 2DevelopmentChecked UI design, how it works in real life. Found bugs on a stage.
- 3Check resultAnalysed by GA how users changed interactions with the new interface. Checked metrics.
We ‘reimagined’ tasktracker for our users by adding specific features and data that our users needed. This improves user workflow without the need for additional software.
The most important for our users to control their performance and share it with their clients or supervisors.
Surround Sound
Setup improvements
Goal: simplifying and explaining the first step of the tool
What was done
- 1Information ArchitectAnalysed which data we can use and what data we can generate.
- 2WireframesCreated prototypes with different visualisation.
- 3Text improvementWorked in collaboration with UX writer.
- 4DevelopmentChecked UI design, how it works in real life. Found bugs on a stage.
Old setup. The tool is complex and requires careful adjustment before you start using it.
New setup. So we decided to break it down into logical steps, to speed things up with new generation features at each step and hints on how to work. Here we generate name after user entered his domain and allow to add more variations by themself.
New setup. Here we automatically add 4 competitors and preselect 2 of them for user, that user can finish this stage more quickly.
New setup. We add import feature, that allows use different sources to add keywords, for example right from another Semrush tool like popular "position tracker".
Surround Sound
Other improvements
Goal: General functionality to make the tool better
Improvement for email. Added more data, that can be deep dived straight into the tool. Added more secondary C2A, to improve click-rate.
Reorganised and added new data.
New sharing functionality
